Spanish language and African-American media lost less advertising in the 2009 recession than American mainstream media, according to the Nielsen Company. That was partly because Hispanic and African-American advertising in cable television grew more than 30% in 2009.
Here’s how advertising fared in media last year:
- All American media: Down 9%
- Spanish language media: $5.4 billion, down 4.7%
- African-American media: $1.9 billion, down 7.3%
National Magazines Were Biggest Losers
The biggest losers in the Spanish language media were national magazines (down 38%) and local newspapers (down 25%). The largest losing categories were automotive (down 38.8%) and auto insurance (down (32%.)
The biggest losers in the Black media were network television (down 72.1%) and national magazines (down 33.3%). The largest losing categories were automotive (down 18.2%) and pharmaceuticals (down 5.9%). Black News.com lists 43 African-American magazines.
- Cajeros Automaticos Banelco
- Auction Auto Insurance Name
- Atd Automotive Tool
- Plant Automation Systems
- Automatic Fill Water